Walk into the 3x1 denim shop on Mercer Street any afternoon, and you could be forgiven for mistaking the boutique for a high-class factory. Along the entire side of the loft space, cosseted as if in a ...

Blue jeans were initially made for workers who trekked west in hopes of striking gold—literally—or making their living as cowboys and miners. Which means that they were specifically designed to ...

A look into the world of 3X1 denim, the brand that invites you into the design process. 3X1 founder Scott Morrison breaks down the how and why of making custom jeans. Got a tip? Send it to The Daily ...