Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Purpose is practical. It helps determine which partners to engage, which stories to tell and which experiences deserve the ...

Offline communities—from dad groups to dance troupes—are poised to become the new influencers.

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience. Learn how B2B channel ...

New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand ...

Ad Optimizer, a sophisticated AI-driven research solution designed to help brands refine their advertising strategies and maximize ROI before they go to market.

In 2025, playing it safe isn’t an option. It’s time for brands to stop following the rules and instead challenge them. There are so many touchpoints consumers engage with nowadays, and algorithms that ...

In an era where consumers are bombarded with information, brands no longer compete just on products or services—they compete on trust. Yet, trust is at an all-time low. Consumers are skeptical of ...

As legislation rolls out gradually around the country — and the world — most human resources professionals expect pay transparency and pay equity to increase in importance or remain of equal ...

Press Advantage, a press release distribution service, announced the public release of its proprietary Branding Stack methodology, a comprehensive framework designed to help businesses build lasting ...

PetScreening, the industry's first and leading pet policy management software has named TEAM LEWIS as its agency of record.

The quick-service restaurant industry continues to move at an unprecedented pace. Digital ordering, delivery platforms, labor ...