Bell Media holds exclusive FIFA World Cup television rights in Canada, and will broadcast the 2026 tournament's 104 matches ...

Something significant is happening in living rooms across MENA-audiences are no longer leaning back to watch; they are leaning forward to act. They are scanning, clicking, researching, and acting, all ...

Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as ...

At the fourth edition of the conference, the panellists will share key insights on the topic ‘From Impressions to Impact: The ...

Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

NEW YORK, N.Y.—In a new report highlighting the importance of connected TVs (CTV) in the advertising space, Innovid found that CTV surpassed mobile as the channel with the greatest share of global ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...

Add Yahoo as a preferred source to see more of our stories on Google. January Digital leads global brands and retailers to grow and adapt to consumer shifts and changing market conditions. The ...

The campaign marks the first HoldCo adoption of agentic advertising in Spain, combining autonomous AI with direct access to premium CTV inventory for measurable efficiency gains.