A complementary good or service is something used or provided in combination with another good or service. The word complementary means combining to enhance or emphasize each other's qualities.
In classical economic theory, goods fall into predictable categories. Some are substitutes. Coke and Pepsi compete for the ...
Two thirds (67%) of European consumers see plant-based dairy as complementary, not a substitute to dairy products, and ‘an opportunity to try something new’ (65%), new research from ofi shows. The ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results