A logotype, commonly referred to as a logo, is a graphical symbol created for an individual company or product. It is designed to communicate quickly, and to be a distinctive and easily recognizable ...

Microsoft Office 2007 applications, including Word, introduced a redesigned interface that replaced the toolbars of previous versions. Word 2007 and later versions use the Ribbon to organize the ...

Here’s the story behind Microsoft’s graphical branding and four-colored logo.

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a visual ...

Fallingwater has a new wordmark by L.A. design firm Fruition Co. that lets the architecture speak for itself. James Talarico’s vintage-print-inspired type signals a new political landscape Political ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

These days, social media is awash with budding graphic designers giving their opinion every time a new corporate identity comes to town, often turning their hand to shaping an alternative in a matter ...

You’ve seen the PBS logo in the news a lot lately. The current logo—three facial silhouettes in white and blue—has remained largely unchanged since Tom Geismar, the cofounder of the canonical ...

With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...