The world is overabundant with feature-rich information obscuring the latent causes of experience. How do people approximate the complexities of the external world with simplified internal ...

Early theories of efficient coding suggested the visual system could compress the world by learning to represent features where information was concentrated, such as contours. This view was validated ...

How do you close the gap between I wonder and I know? You make a prototype. A prototype is a tool that gives you a chance to investigate your ideas and explore what could, should, or would come next, ...

There are a range of factors to consider, from budget constraints, product liabilities, to meeting deadlines– but the key to selling your product lies in having in-depth customer knowledge so you can ...

It's no secret that software design is difficult to get right from the first try, which is why software development often starts with a prototype. Unfortunately, prototypes don't always serve their ...

An infinite number of inventions is waiting to happen. It’s often hard to figure out why one idea succeeds and another falls by the wayside. Many factors can impact success, ranging from the quality ...

Ryan Gray is co-founder and CEO of SGW Designworks, a full-service product development and engineering firm featured in The Lean Startup. When developing industrial and consumer products, my team ...