When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail ...

Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure by Kimberly Smith Marketing Strategy Emulate these best-practices for launching a well-trafficked corporate ...

The Case of São Paulo, Brazil: Optimizing Wastewater treatment plants in the metropolitan area of Sao Paulo This case study focuses on the experience of São Paulo, Brazil and SABESP (Companhia de ...

Madeline Eiken was a Hackworth Fellow for the 2018-2019 school year. She graduated from Santa Clara University in 2019 where she majored in bioengineering and minored in chemistry. She was awarded the ...