He turned his childhood passion into a solution to replace all those pesky pop up adds that interrupt your favorite mobile ...

With the rise of "cozy gaming" culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

Want your advertisements to be seen? Go after mobile gamers. According to a new study, over 50 percent of highly engaged mobile gamers are willing to watch video ads, complete surveys, or install apps ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Greg Castro, the VP of global partnerships at Mobvista, offers a guide to creating effective - and fun - playable ads for your casual games. Casual games offer simple, accessible, and highly engaging ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...