The Sacramento City Council on Tuesday unanimously passed the first spending plan for the Measure L Children’s Fund, a voter-approved initiative to support youth development and violence prevention.

In response to the U.S. JIC's (joint industry committee) plan to expand from certifying ad currencies to certifying media audience measurement next year, Media Rating Council Executive Director and ...

The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this ...

The Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are teaming up to launch a joint study focused on developing an action plan for supporting the evolution of local TV ...

Marketing measurement is often messed up for reasons that have been written about ad nauseam: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic ...

To stay resilient in these uncertain times, strengthening your marketing measurement is more important than ever. To help prepare for 2023, we compiled a list of the measurement strategies leading ...