Traditional planning approaches, based on static plans, rigid personas and stable channel definitions, are being disrupted by structural and technological shifts in media and marketing making them no ...

The robots are coming for media planners, or so claimed a recent "Planning & Buying Insider" column. As CEO of an independent media agency, I can assure you the obituary for human-led media planning ...

As the process of buying ads and developing marketing campaigns for multiple platforms becomes both more important and more complex, the Interactive Advertising Bureau (IAB) has released its “2025 ...

The acquisition marks an important step in Locality's convergence strategy. By expanding data-driven broadcast planning and connecting those capabilities within Audience Engine, Locality's proprietary ...

After Futuri sounded an alarm about the growing use of artificial intelligence in Marketing Mix Modelling and how radio could be left behind, a new analysis by global marketing insight firm Ebquity is ...

AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...

To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...

In what it claims to be a "world's first," Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set objectives, goals, strategies, tactics, and more for their social media. Here ...

The 2025 US Open just ended. The NFL is about to lock in for football season, and the Winter Olympics are revving up. Next summer, the World Cup will be all the rage. It seems the sports season never ...