Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Projection mapping has the potential to create shared immersive experiences in exhibitions, commercial facilities, and public spaces. However, the technique is highly sensitive to ambient lighting, ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Projection mapping shows have become increasingly popular over the past few years, so we decided ...

WAVEFORM.exp turns to Digital Projection for a massive projection mapping project in downtown Denver. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

Music consumption has historically been closely connected to the environments in which it is enjoyed. Before the advent of music recordings, listening to music was a social activity tied to collective ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

The human torso. Yes, it’s home to our hearts and our lungs and other useful goopy bits, but now, thanks to some technological innovations in projection mapping, it works great as a screen too. Or at ...

Innovations in the fields of projection mapping and facial tracking are allowing artists to do some amazing, and creepy, things with digital images projected onto both inanimate and animate objects.