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How to create a QR code for a video (and make sure it actually plays)

Video QR codes sound simple: scan, watch, done. But anyone who’s tried to put one on a poster, a menu, or a product box ...
Retail Dive

Brookstone tests QR codes to drive in-store, catalog sales

Retailer Brookstone has rolled out a QR code test campaign in 30 stores, as well as in its catalogs to provide consumers with product information and increase sales. The multichannel gadgets and gifts ...
Marketing Dive

QR code test drives 27% of in-store Starbucks customers to trial app

Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...
The New York Times

Atlantic League to use QR codes on baseballs this season in latest test

The Atlantic League has long been baseball’s No. 1 test lab. And now it’s at it again. QR codes on baseballs? They’re coming to an Atlantic League game near you this season. It sometimes feels these ...
Geeky Gadgets

QR codes for marketing: How to use them effectively

QR codes are becoming an increasingly popular way to market your business. They are a great way to connect with customers who may not have the time or inclination to visit your website. Small business ...