Green crumpled paper light bulb on green background, Corporate Social Responsibility (CSR), eco-friendly business and environmental concepts, copy space Running video ads can be carbon intensive – and ...

The Acceptable Ads Committee (AAC), an independent non-profit, is calling for the advertising industry to raise awareness among consumers related to the impact of digital ads. It will require a broad, ...

If a sustainability-focused ad product isn’t easy to adopt, measurable and good for performance, most advertisers just won’t use it. Until recently, that was the case at IPG. Although the agency ...

Ads for Nike, Superdry and Lacoste have been banned in the UK after regulators ruled they exaggerated environmental benefits and misled consumers. The Advertising Standards Authority (ASA) said all ...

Glimpact understands the balancing act brands must navigate when considering advertising goals against environmental responsibility. This is perhaps why the allegedly first platform for analyzing the ...

Ad Net Zero, a program that aims to curb the environmental impact of advertising, is expanding internationally with the support of several major marketing organizations, per a news release. Dentsu, ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

The United Kingdom's Advertising Standards Authority (ASA) has ruled that the Abu Dhabi-based airline Etihad Airways made a number of “exaggerated” claims about its environmental credentials and ...