Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Ads are dying. Creators are becoming owners. As trust drops and CAC rises, equity deals may redefine the creator economy’s next phase. Adam W is bringing creator-led marketing into the real world, ...

We offer up a “Word of Thanks” every week during Next with Kyle Clark – it's a chance to highlight small and medium nonprofits doing crucial work in Colorado. The routine is simple. Each week, Kyle ...

Editor's note: The value of the overseas market for micro-short dramas — a form of entertainment presented through the mobile internet thanks to China's mobile internet ecosystem — is expected to ...

The crew of a micro drama interact with the audience during an event in Linfen, Shanxi province, on Monday. ZHU XINGXIN/CHINA DAILY Chinese creatives foresee huge potential in micro dramas, the new ...