Paramount's First Upfront Under Skydance Touts Tech, Sports

Paramount Skydance held its first upfronts presentation for advertisers Thursday, gathering media buyers, talent and ...

Netflix Is Adding a Vertical Video Feed to Its App, Because Scrolling Is the New Watching

Netflix is redesigning its mobile app, and the biggest change is hard to miss. It is adding a vertical video feed, the same format that made TikTok, Reels, and Shorts impossible to escape. Yes, the ...
News24

Expect more ads, sports and podcasts, Netflix says as co-founder retires

Netflix shares plummeted more than 9% on Thursday as the TV streaming titan’s quarterly earnings failed to impress investors ...
Marketing Week

Netflix doubles down on advertising after WBD deal exit

Programmatic advertising is also becoming a larger part of Netflix’s strategy. Since launching its in-house ad tech platform, ...

Netflix shares dive as co-founder Reed Hastings steps away

Netflix shares plummeted more than nine percent Thursday as the TV streaming titan's quarterly earnings failed to impress ...

Netflix update coming that'll be its biggest in more than a decade – prepare for a new content wave

Netflix is set for a major update and it's coming in the next couple of weeks. The company has confirmed that an "updated ...

Would Hollywood Protest a Warner Bros. Sale as Much If Netflix Had Won?

There's a sizable coalition lining up to stop David Ellison's $111 billion effort. Would Ted Sarandos' team have faced less ...
The Malaysian Reserve

Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary

Overall Revenue Grew +13.9% YoY; Video, Social, and Commerce Media Drive Growth as AI Reshapes the EcosystemCreator ...
WPLG Local 10

ChatGPT maker OpenAI shifts its focus to business users amid Anthropic pressure

It's a sharp turnaround from late last year, when OpenAI co-founder and CEO Sam Altman was promoting a now-shuttered Sora ...