Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to justify the investment. The post How to prove ROI from AI workflow ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The Microsoft Security Response Center has confirmed that a SQL Server elevation of ...

Lisa Sharapata is CMO and AI & GTM Strategy Lead at Metadata.io, an agentic GTM platform for B2B revenue teams. As a marketing leader, I’ve come to recognize a widening gap in our go-to-market (GTM) ...

The MQL is dead—it just doesn’t know it yet. For years, we’ve optimized for volume: more form fills, more leads, more top-of-funnel activity. But here’s the problem: 98% of your website traffic never ...

At B2B Marketing, we believe that the key to influencing your C-suite and proving marketing ROI is to become the commercial marketer. Rather than thinking about isolated marketing metrics and ...

With the official release of Microsoft's latest database offering, let's see what was improved and what still needs some work. Today, at Ignite, Microsoft announced the general availability of SQL ...

The first release candidate (RC0) of SQL Server 2025 is now available. As we move toward general availability, our focus shifts to delivering enhanced stability, performance, and product improvements ...

Organizations are using generative AI to stay ahead of the competition, but the real advantage lies in harnessing the power of your own data securely and at scale. One of the most exciting new ...