Customer experience strategies increasingly rely on predictive analytics and machine learning. However, predictive models often highlight correlations rather than true drivers of behavior. For ...

The deal would have valued AppsFlyer at around $1.9 billion. AppsFlyer’s board ultimately rejected the revised proposal after reviewing the terms with Goldman Sachs. Marketing analytics firm AppsFlyer ...

Data firm Circana, LLC announced on Wednesday the launch of Complete Why, an analytics product aimed at the consumer packaged goods industry. The Chicago-based company said the tool uses artificial ...

Following a recent Redfin report showing record contract cancellations, InvestFusion launches AI tools to help investors measure deal risk before closing. With billions lost to canceled contracts, ...