I was so excited to see that Saul Colt @saulcolt finally wrote a book. Saul is one of the smartest marketers I know. He is exceptionally creative and creates remarkable marketing experiences. BUT what really impresses me is that he isn't about gimmicks or going viral. His ideas are grounded in business goals and ROI. His book is a must read. It breaks down his process into a clear and actionable framework. It gives you easy ways to reframe your thinking to create ideas based on your business cha