What is Extended Parallel Process Model? (Easiest Explanation)
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What is Extended Parallel Process Model? (Easiest Explanation)
The Extended Parallel Process Model (EPPM) is a psychological framework used to predict and explain how individuals respond to fear-inducing messages, particularly in health communication. It posits that when exposed to a fear appeal, individuals assess both the perceived threat of the danger and their perceived efficacy in responding to that ...
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